Iterate: Refine Your Business Idea in 4 Weeks ITERATE is a four week, FREE program developed by the Oregon State University Advantage Accelerator and is made available to the community with the support of OSU, Benton County, and Foundry Collective. The program meets once a week on Mondays and is perfect for both startups and evolving businesses. The September cohort will focus on food, beverage, travel, and the tourism sectors but all are encourage to participate.

ITERATE is a recommended prerequisite for the PITCHFORK - Launching Your Food or Beverage Business course offered in October.


The goal of ITERATE is to help you identify the best target market for your product or service and to determine value to that market. Meaning, will people pay you enough to grow your business.? The course covers... 
  • What it means to be an entrepreneur.
  • The Business Model Canvas.
  • The Customer Discovery Process.
  • Understanding of Total Available Market (TAM), Serviceable Available Market (SAM), and Target Market (TM).
  • Understanding of the Value Proposition and how to better define the Value Proposition for your concept, idea, or expansion.
If you have an idea, or an existing business you'd like to improve, ITERATE is the ideal first step. While the September cohort will use food/beverage/travel examples, the underlying principals taught will apply to everyone.

ITERATE is offered FREE but requires a $30 fee for course materials.

Dates: Mondays, September 9th, 16th, 23rd, and 30th.
Times: 6:00 PM to 7:30 PM
Location: Corvallis Foundry, 257 SW Madison Ave., Suite 210, Corvallis

If you'd like to know more, please plan on attending our Pitchfork - Launch and Scale event on August 16th @ 6 PM. You can register for that event here >>>

If you require ADA access or have additional questions, please email us at

1 comment(s)

  • Brad Attig

    Brad Attig

    For many startups, if you're going in the wrong direction, the earlier you catch it, the better your chance of success. Iterate can help you with these common assumptions. You think you know who your customer is, but you don’t really know yet. You think you know what they’re buying from you, but you don’t really know yet. You think you know why they’re buying from you, but you don’t really know yet.